
WrestleMania 42 Ticket Sales Fall Behind Last Year’s Pace – Ticket sales for WrestleMania 42 have slowed, according to the latest Wrestling Observer Newsletter. The numbers show a decline compared to the previous week, and they remain well behind last year’s pace at this stage.
Over Valentine’s Day weekend, from February 13 through February 16, WWE reduced prices for all available seats. The price cut was limited to that window. Despite the adjustment, there was no noticeable increase in sales at the lower price levels. Meltzer reported that the prior week’s estimate was actually higher than the corrected figures now available.
The report stated, “There has been little new regarding WrestleMania at this point. No new matches have even been hinted at. Ticket sales are actually worse than we had last week. Over Valentine’s Day weekend, all seat prices were cut only for the weekend meaning 2/13 to 2/16. There appeared to be zero movement at the lower prices and in fact, last week’s number was a higher estimate than was the case. The 4/18 show is at 35,690 with 4/19 at 36,372. They are down 17,252 in total sales and comps together or 19.3 percent behind the pace of last year.”
The two-night event will take place at Allegiant Stadium in Las Vegas on April 18 and April 19. The current lowest available ticket price is $264 for Saturday and $276 for Sunday. While attendance projections are below internal expectations, overall revenue remains strong due to higher ticket pricing.
One company source said, “The audience is there. Are they inclined to pay ten gazillion dollars for tickets?”
Last year’s WrestleMania 41 at the same venue sold 113,412 tickets and generated $66,074,558. Current estimates suggest that if sales continue at the present rate, this year’s event could draw around 51,000 fans per night.
WWE held a multi-department meeting on February 11 to review the situation. Officials are discussing new marketing approaches, but there are no plans to permanently reduce ticket prices. Factors cited for the slowdown include running the same stadium in consecutive years and a reported 65 percent increase in the price of the cheapest seats compared to last year.
WrestleMania 42 Ticket Sales Fall Behind Last Year’s Pace
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