WWE Media Rights Contracts From 2019 To 2024 Made Public Via Shareholder Lawsuit

Other aspects of the deals the media rights contracts revealed included extra content outside of “SmackDown” on Fox, including the seven-month run of “WWE Backstage,” and other shows that never materialized. The agreements also included guidance on how clips from both shows could be shared online, including on YouTube, with NBCU allowing for “Raw” clips to be posted beginning at midnight following the show’s conclusion, with parameters on how much of the full episode could be shown, as well as time limits on the clips. The Fox deal was similar in its parameters, and clips posted online before the end of the show at 10 p.m. EST could not exceed a minute.

As for renewal of the deals, both Fox and NBCU were required to tell WWE by March 15, 2023, during an exclusive negotiating window, whether or not the companies were interested in renewing the deal. According to Wrestlenomics, there is no information as to why Fox did not renew its deal for “SmackDown.” According to testimony given during deposition ahead of the shareholder suit, NBCU received an extension of that exclusive negotiation period, as it was during the time the sale of WWE was being negotiated.

The NBCU deal for the red brand also allowed to WWE to offer the company either a two or three-hour version of “Raw” as part of the renewal. It was revealed in January 2024 that “Raw” would be headed to Netflix after the expiration of the NBCU deal. “Raw” officially made off cable television for the first time in its history in January 2025, with a flexible run time.

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