As mentioned, it won’t just be WWE and AEW hosting shows on June 28 as TNA presents its annual Slammiversary pay-per-view, with an afternoon start time to avoid clashing with AEW (and now also “NXT”). WWE’s attempt to hurt its biggest rival seems simple enough, until you realize that TNA will suffer as much, if not more than “NXT” will, regardless of whether AEW puts on another standout show.

Meltzer believes that of the three shows on June 28, Slammiversary will end up taking the biggest hit from both a fan perspective and a logistical standpoint. WWE adding a show to that date could hurt their business partners in TNA as little-to-no “NXT” talent will be sent over to be a part of the show, which is what aided last year’s Slammiversary and Bound For Glory events from a promotional standpoint. What makes it even worse for TNA according to Meltzer is that WWE tried to frame the scheduling as a coincidence, though he noted that the counterprogramming has happened so much that it’s almost impossible that it was just coincidental.

Fans of WWE who have watched TNA because of the partnership will likely choose to skip TNA and wait for “NXT” in the evening, especially with The Great American Bash being on free TV while Slammiversary is on pay-per-view. In turn, this takes viewers away from TNA as casual fans will want to save money and watch a show they have access to for free, but Meltzer feels that some won’t want to be fatigued after already watching WWE Night of Champions the day before. However, the fatigue could also hit “NXT” hard as well if fans watch Night of Champions and Slammiversary instead, meaning both shows will be hurt while AEW gets to dominate the Sunday night/Monday morning discourse.