While speaking to PWTorch, former WWE writer Kevin Eck revealed that WWE had plans at one point to turn John Cena heel back in 2012.

“We were very close. We had Vince sign off on it at one point and Cena was on board to do it. We started making plans for it and then Vince got cold feet – we had just signed an exclusive Cena merchandise deal with Walmart.”

Eck would then reveal that plans

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