Part of what makes Moore qualified and motivated to help athletes that struggle with sobriety are the lessons he learned while signed to major wrestling companies. While growing up in the business, he adopted bad habits that centered on his career rather than himself.

“Whenever it comes to the business, we’re taught, especially in the era that I came up in, that you eat, breathe, and sleep pro wrestling,” recalled Moore. “It’s like there’s nothing else that should matter to you and pro wrestling comes first … Financially, wrestling was great, but as far as growth as a man, I feel like the business can sometimes eat us up and define us as pro wrestlers. [Then when] you get fired, you go through this identity crisis where you’re like, ‘Who am I? I’m not WWE Superstar Shannon Moore or WCW Superstar Shannon Moore, so what do I do now?’ … I had to learn a lot of hard lessons like that because I was a kid. I was in this journey that was basically teaching me to be a wrestler; how to act as a wrestler, but I never grew as Shannon Moore because I was a wrestler and that’s all I cared about. And I just wish I knew then what I know now.”

After sacrificing his family, health, and basically everything else for wrestling, Moore finally found balance and made up for the fact that he felt cheated by the system he grew up in.