Bully Ray highlighted how viewership hasn’t grown much for the company despite AEW bringing in many big-name stars, and that All In is not going to “move the needle” with regard to viewership.

“AEW has brought in every major star that you can possibly think of, short of John Cena, The Rock, Stone Cold Steve Austin, and The Undertaker, and people like that. Very few things have moved the needle and improved the houses for AEW,” stated the Hall of Famer. “There’s very minor movement and growth within the company. I think their goal is to put on a good show and bring some of the viewers back that might have got a little wishy-washy on the product.”

He feels that the All Out pay-per-view, which will take place in Chicago a week after All In, could help boost ratings more than All In.

“My hopes [for All In] are [for a] big show, great show, fun show, fans go home happy, talent is happy with their matches,” said Bully Ray. “I think All Out in Chicago has a better chance of helping ratings and restoring some faith in the company from the fanbase than All In does.”

Ray stated that All In at Wembley Stadium is like one “monster” event, comparing it to the Live Aid concerts, and feels that it’s a one-off show.