In Punk’s latest promo on “Raw,” he asserted his “need” to hold the WWE World Heavyweight Championship. According to WWE Hall of Famer Bully Ray, though, that doesn’t make his upcoming title opportunity a need-to-win.

“I don’t feel like it’s been built up as absolutely must win for CM Punk,” Ray said. “Yes, I know Punk is in the match against GUNTHER. I’m excited to see the match. Personally, I think I might be a little bit more excited than most because of the psychology, the nuance, but I have not gotten one vibe or feeling where Punk has looked down the barrel of that camera and said, ‘You don’t understand. I need to win, I must win, I gotta win for this reason, this reason and this reason.’ It’s a championship match. It’s SummerSlam. Punk is involved. We’d like to see him win. So take Seth [Rollins] out of the equation, it’s just a match for the sake of a match. I don’t know if Punk comes out on top on this one.”

As Ray alluded to, there is a looming possibility of Seth Rollins cashing in his Money in the Bank contract in the aftermath of Punk vs. GUNTHER. Recent reports indicated that WWE’s original plans called for Rollins to cash in his MITB briefcase for the World Heavyweight Championship at SummerSlam following an orchestrated injury angle at SNME on July 12.

Rollins claims his knee injury to be a legitimate one with an extended period of recovery attached to it. Many fans and pundits, however, continue to question that.

If you use any of the quotes in this article, please credit “Busted Open Radio” with a h/t to Wrestling Inc. for the transcription.