When going further into detail about WWE counter-programming AEW, Ricochet feels that its best to acknowledge the competition rather than ignore it, but to maintain the delivery of a reliable show as their top priority.

“Every company’s goal is to make the most money possible,” Ricochet said. “When we feel things are being done in bad faith, that’s when I feel it’s like okay, then let’s get a little crazy because they can say whether they’re doing it for this reason or that reason, they can say whatever they need to feel. How most people see it, how most people view is one way. So, why not just say, ‘Yo, that’s what’s up. What y’all doing? We know what y’all doing’ … I think AEW is in a great spot. I think AEW is focused on us. I think now more than ever, I think they’re trying to figure out ways to create new stories and drama and suspense while keeping it still sports-based.”

Ricochet explained that AEW’s end goal is to be able to create a product that they can be proud to showcase while delivering some of the best in-ring performances in the industry today. Although he believes that WWE’s goals may be similar, Ricochet feels that AEW takes the action to another level by always putting their bodies on the line and presenting crazier ideas.

If you use any of the quotes in this article, please credit “The Ariel Helwani Show” with a h/t to Wrestling Inc. for the transcription.