The ticket prices of AEW events was also factored into another question that Helwani asked. That being the recent announcement that WWE will be taking WrestleMania 43 to Saudi Arabia in 2027 and whether Khan thinks if AEW should run a major show that same weekend to cater to the North American fans. Khan explained that he is always trying to listen to the fans and what they want, hence why ticket prices for AEW events, even the ringside seats, are the cheapest around.

“We have different models when it comes to the distribution. I think that what we do is very good and it’s been working for us,” Khan said. “From the very beginning of AEW, whether it was on the beginning calls like before we’d ever done a live event talking about the original shows and saying before we’d ever done a Dynamite, being on the phone and Cody [Rhodes] was in some of these phone calls, and Matt and Nick [Jackson] and different people and talking about how I always wanted there to be tickets that were in that range of somewhere from $20 to $30 for the fans to get in to the TV shows every week. That was going to be a consistent theme in AEW and there still is inexpensive ticketing, and the get-in price is usually pretty fair compared to the competition.

Khan concluded by revealing that while negotiating the media rights deal with Warner Brothers Discovery in 2024, he found out that AEW was the sports league with highest spending fans when it came to streaming video per month. This means that more AEW fans are consistently spending money on streaming AEW shows than WWE, UFC, the NBA, NFL, MLB, and the PGA Tour.

Please credit “The Ariel Helwani Show” when using quotes from this article, and give a H/T to Wrestling Inc. for the transcription.