A shift in television measurement has sparked new questions about how NXT’s audience is being counted. In October 2025, Nielsen replaced its long used panel system with a Big Data plus Panel model. Since that change, internal figures shared with Wrestlenomics indicate that NXT’s average viewership on the CW Network appears lower across every major category. Early readings show an overall drop of nine percent, while the key advertising groups have seen sharper declines. The P18 to 49 audience is down twenty seven percent and the P25 to 54 group has fallen twenty nine percent.https://t.co/VlWQ1zhBn0

, Wrestlenomics (@wrestlenomics) November 21, 2025