With such a big backstage acquisition, AEW CEO Tony Khan released a statement to Soap Opera Network following the news of Pepperman joining the company.

“Adding Jennifer Pepperman’s brilliant mind to the AEW team opens the door for exciting new ideas and will help us build upon the incredible stories currently developing on the road to AEW Revolution across our three weekly shows on TBS and TNT, and the effects of Jennifer’s arrival in AEW will be felt for many years in the future,” Khan said. “We’re thrilled to welcome her today, and I look forward to her creativity and collaboration with our team across the board in what will be AEW’s biggest year yet, and beyond.”

With the news of Pepperman’s hiring coming on the day of their weekly Wednesday night show, “AEW Dynamite,” it’s unclear at the time of writing if Pepperman will be involved in the writing process, or any production related jobs for the February 21 edition of “Dynamite,” or the February 23 edition of “AEW Rampage” which will be taped immediately after. However, it looks as if Pepperman will be a big part in All Elite Wrestling’s creative direction going forward.