What Al Snow is putting out as a product in OVW, he says, is the same thing that promoters in the early 1900s were doing. While he admits the business has evolved, developed, and grown in many ways, the essence of what they’re selling and what they’re producing has always remained the same.

“In 1905, promoters were selling who the wrestlers were and why they were in the ring,” he offered. “And in 2024, I’m only selling who these wrestlers are and why they’re in the ring.”

While he says he’s being told by others that wrestling these days is all about the “what,” Snow maintains it’s still, simply, the “who” and the “why,” and that it’s the very same even for mainstream sports as well.

“Athleticism alone, doesn’t sell tickets in boxing. It doesn’t sell tickets in MMA. It doesn’t sell tickets in football, baseball, basketball, [or] hockey,” he reasoned. “Either it’s team vs. team or it’s player vs. player and it’s all about that person and why — what’s at stake.”

The day-to-day struggles are still there, of course, but Snow takes that as the cost of doing business. The focus remains on building stars, which is what he continues to try to do, no matter the obstacles in his way.

“As far as the struggle is concerned, everything here has been held together with bailing wire and duct tape,” he detailed. “Keeping overhead low [but] still acquiring talent that look the part, that have the basics to be able to build them into a star, teaching [them] that it’s not about what they learned on the independent scene [but to utilize this] platform and make themselves a star when they walk through the curtain.”