Bully Ray asserted that Tony Khan has the financial strength to put on a free show, highlighting how it would do a lot of good for the brand AEW.

“Listen, if anybody can afford to throw money at a show like that, it’s Tony. He does have disposable money. And think about the perception that you would create if you did a free event the same night as WrestleMania,” he said. “If Tony doesn’t take advantage of this opportunity, where there is no competition in the United States on that day, where there is nobody standing up because it’s not like the WWE is going to be able to come back and go, ‘Well, we’re going to put on a show in Chicago that day.’ Also, they’re not going to counter program WrestleMania with their own programming.”

Ray feels that WWE — which has counter-programmed AEW shows lately — would look petty if they counter-programmed an AEW show on WrestleMania day. He believes that this could be a great opportunity for AEW and Khan to show fans that they care. 

“Here is the opportunity we’ve been talking about for a while to create a perception of what AEW is and what AEW means to wrestling fans and what you can do to get eyes on your product,” Ray said. “Give wrestling fans what you call the greatest pro wrestling on the planet. Give it to them. Give WrestleCon an opportunity. Give the Indies an opportunity. Allow AEW to become the center of the wrestling universe in the United States.”

Ray believes that it cannot fail. He also advised Khan not to take potshots at WWE, instead showing how AEW is affordable and is providing an alternative.