It was reported earlier this year that Saudi Arabia’s Public Investment Fund was interested in purchasing WWE. However, it was revealed in April that WWE and UFC would merge under the Endeavour umbrella to form a new sports and entertainment company. 

The PIF is already involved in sports, owning Newcastle United in the English Premier League, various Saudi Arabian soccer teams, and LIV Golf. WWE has an agreement in place with the Saudi General Sports Authority to bring two large-scale events to the Kingdom each year.

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