While WWE may be under fire for their ticket prices, AEW has instead boldly proclaimed that they won’t be following a similar strategy to TKO’s, which Kenny Omega personally expressed, according to Scott D’Amore. Because of this, D’Amore believes that this is an area where AEW might be able to gain some traction in its race against WWE. “AEW has a real opening here, just by continuing to price its tickets so anyone who wants to come can come,” he wrote.

“I just called Mark Shapiro honest, and I can’t help but wonder if he’d be honest enough to admit…that WWE is aggressively counter-programming AEW,” D’Amore also pointed out, considering that several WWE Premium Live Events this year have directly gone up against AEW pay-per-views, which was once a rare occurrence. “Again, there’s no rule or law about counter-programming,” D’Amore wrote, calling competition “a fight.” 

D’Amore then clarified that he finds the counter-programming situation amusing, especially since WWE continues to claim that AEW isn’t competition while still obviously attacking them whenever they have the chance.