Bray Wyatt’s final match came in January 2023 at the Royal Rumble. He faced rising star LA Knight in the gimmicky Mtn. Dew Pitch Black match, sponsored by the citrus soda of the same name. Inside a darkened Alamodome in San Antonio, Texas, Wyatt and Knight clashed while wearing black light-sensitive ring gear to match the theme of their tilt. The eerie and ominous Wyatt handily won the sponsored January 28 bout. 

The day prior, however, Rotunda shared a co-branded ad on Instagram promoting the upcoming match, the caption of which has taken since on a new and tragic meaning. 

“Enjoy the light while it lasts. The dark is calling for you.”

On its face, the line is pretty much par for the course for Bray Wyatt, given the character’s penchant for dark and poetic musings. It fit the theme of the match and the branding of the beverage sponsoring it as well. In the wake of Rotunda’s death, or, perhaps more appropriately, his life cut short, this musing now reads as a mediation on the mortality we all face and a cruelly ironic reminder of how many have died young in the industry of professional wrestling. 

After the event, Rotunda discussed his match and expressed his feelings about wrestling and his approach to it, feelings that were definitely in line with the idea of enjoying the light.