WWE has officially revealed a new strategic partnership with Juventus FC, marking a crossover between sports entertainment and global football culture.

The announcement outlines a long-term collaboration focused on creating original content, fan experiences, and cross-promotional initiatives. Both brands aim to connect their worldwide audiences through shared activations and storytelling opportunities.

“Juventus and WWE today announced a new strategic partnership designed to develop original experiences, content and activations that bring together football, sport, entertainment and global fan culture.”

The partnership was already showcased during the recent WWE Clash in Italy event, held on May 31 in Turin. This Premium Live Event represented WWE’s first major show in the country and served as a launching point for the collaboration.

WWE Juventus partnership details

During the weekend, several joint initiatives highlighted the connection between the two brands. These included digital content featuring Juventus mascot Jay alongside Jey Uso, as well as social media coverage of Cody Rhodes receiving a custom Juventus jersey. In addition, exclusive WWE x Juventus championship title belts were made available to fans at merchandise stands inside the arena.

“WWE Clash in Italy, held this past weekend in Turin on Sunday, May 31, marked the first tangible moments of collaboration between the Juventus and WWE worlds. Across the weekend, multiple touchpoints brought the two fan communities together including: co-created content between Juventus mascot Jay and WWE Superstar Jey Uso; social coverage of Undisputed WWE Champion Cody Rhodes receiving a custom Juventus jersey; and the availability of the previously revealed WWE x Juventus Championship Title Belts at merchandise stores around the Inalpi Arena.”

Looking ahead, WWE and Juventus plan to expand their partnership through co-branded merchandise, crossover content, and joint appearances involving talent from both organizations. The deal will also include fan-focused events, international activations, and campaigns aimed at reaching new audiences.

“As part of the ongoing partnership, Juventus and WWE will explore a wide range of opportunities, from co-branded merchandise and cross-promotional activations to crossover content, cross-promotional partner activations, creator-led storytelling and the integration of WWE and Juventus talent into key cultural moments. The collaboration will also extend to fan experiences, events and international activations, alongside campaigns designed to reach new audiences. At its core, the partnership establishes a long-term vision focused on building recurring cultural moments that connect football, entertainment and the next generation of fans.”

The announcement comes as WWE continues its European Summer Tour, which runs from May 28 through June 24, with stops across Italy, Spain, the United Kingdom, France, and Portugal.

WWE Announces Strategic Partnership with Juventus FC

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Braun Strowman has addressed the possibility of returning to WWE, making it clear that while a comeback is not off the table, it would depend entirely on the right financial offer.

Speaking on the Battleground Podcast, the former Universal Champion discussed his current life outside of wrestling, including his growing presence in television, and whether he would consider stepping back into the ring. While he didn’t dismiss the idea, he stressed that it would take a significant incentive to make it happen.

Braun Strowman WWE return conditions

When asked directly about a potential return, Strowman was straightforward about what it would take.

“Money’s right. I’m down to do about anything. I’ll try anything twice to make sure I don’t like it,” he said.

He also mentioned Oba Femi as a possible opponent, making it clear that a high-profile match could be part of the appeal if the deal made sense.

“You want to back that Brinks truck up? Dump some gold bullion on my Porsche. I’ll come whip that young kid’s ass real quick.”

Despite the comment, Strowman had positive words for Femi, acknowledging his rise and potential in WWE. He described him as an impressive athlete and someone with a strong future ahead.

Strowman also pointed out the financial upside of a possible return, suggesting that a match like that could be a major draw if handled correctly.

“Like I said, if WWE pull their head out of their you know what and have some common sense, we can make a lot of money.”

At the same time, Strowman emphasized that he is satisfied with his current situation outside wrestling. He highlighted his role hosting Everything on the Menu and noted that his current path has been rewarding both personally and financially.

“So, like I said, to pull me away from the table, it’s going to take a hell of a number. I’m loving it.”

Strowman last competed in WWE in April 2025, before being released in May. While he admitted he still misses parts of the industry, including performing and being around the locker room, he also made it clear that he does not miss the backstage politics that came with it.

Braun Strowman Reveals Condition for Potential WWE Return

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