Despite John Cena’s heel turn being somewhat of a failure, Paul Heyman is glad that it happened, stating how he doesn’t like “what ifs” in pro wrestling. 

“It was just fascinating to watch. I’m glad he got to do it, too, because I hate ‘what ifs,'” said Heyman. “What if John Cena had ever turned heel? Oh man, we’ll never know. Well, now we know. Now we know what would have happened. The ‘what ifs’ I like are for the future; I can’t stand them for the past. And that would have been a ‘what if’ that we all would have asked. And I thought he delivered. I thought he took it as far as he could possibly take it. He even took it places I didn’t think he was going to. And he put his heart, his soul, and his passion into it. And it was a risk for him to do that.”

Heyman explained how Cena turning heel was risky to the John Cena brand, considering the amount of merchandise he sells, while the nasty things Cena said as a heel could’ve cost his Hollywood career as well. 

“Number one, that man sells a lot of merchandise. He makes a lot of money on merchandise. Number two, hey, you never know who you’re going to piss off,” he said. “So John Cena has much bigger deals in Hollywood than I do, and you don’t know what studio head you’re going to pi*s off.”

Cena will now move his attention to Clash in Paris, where he will face Logan Paul, and a match against old rival Brock Lesnar.