UFC Senior Vice President and Head of Content & International Joe Carr recently spoke with MMA Junkie and talked about the possibility of mixed martial arts being an Olympic sport at some point in the future:
“The thing with the Olympics is, they’re trying to get younger,” he said. “Think of the majority of those sports and who those appeal to. That’s why you see beach volleyball. Surfing is going to be in the next Olympics, and snowboarding – all these younger sports, because the fan base is dying out. What better new age sport than MMA?”
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