LA Knight stated that he looks and sounds like what a pro wrestler should be, which is a reason why fans have gravitated towards him.

“I think I tick all the boxes. When you think about what a wrestler looks like, when you think about what a wrestler seems like, feels like, acts like all that kind of stuff,” said the “WWE SmackDown” star. “I go out there to talk some trash and then I go out there to have a fight, and I go out there to win.”

The WWE star believes that the things that he says and does in the ring is relatable to the people that watch WWE, which is why, he believes, his popularity has risen over the last year.

“For me to keep pushing through and not even know how to give up, not know how to stop, not know how to quit, and just keep pushing to be completely relentless and then end up in the place that I’m in now, where you’re talking about being at the top of the industry and being one of the guys talked about as being the top guy in the industry, a guy who is — if I could just go ahead and toot my own horn — you’re talking about five months in a row of being the number one merchandise seller in the WWE.”

He argued that becoming the highest merch seller is not by accident but rather because people relate to the character he portrays.