WWE’s Forgotten Crossover That Cost A Fortune (& Vince Allegedly Kept A Relic)

Sadler said on his podcast that after he bought the race team and hired a crew chief, in addition to lining up investors and merchandise deals, he stopped hearing from Johnson for a few days, after they had been in communication daily. He explained that after a few days of not hearing from the WWF star, he received a cease and desist letter telling him that his partnership with “Rocky” was done, and they were no longer to be in communication with one another.

He went on to explained around a month later, when WWE was in his city, he met with McMahon, without an attorney present, in hopes to foster a business partnership to save the livelihoods of people he had already hired. He said McMahon told him he’d get back to him, but in the end, it wasn’t McMahon’s idea and he wasn’t sure how he would profit from it since he wasn’t in charge, and the deal fell through.  Sadler never heard back about it, and it was also revealed to him that The Rock didn’t own the rights to his trademarks.

In the end, Sadler said he was out close to a million dollars, and The Rock has not spoken to him since. Sadler said he never received a proper explanation from him.

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