Jeff Jarrett then discussed the importance of promos and blurring the lines between kayfabe and reality. He recalled an infamous promo that he directed at Stone Cold Steve Austin back in 1997 that blurred those lines, which legitimately didn’t go down well with “The Texas Rattlesnake.”

“When I went back to the WWF — and look, you know, there was so much debate and it set a lightning rod and I got to go out and do Stone Cold’s show, we had our chats and all that, but he was furious that night, when I took, as a character, but [in reality] that’s really Jeff talking, [saying] Stone Cold’s being blasphemous,” recalled Jarrett. “I’m a heel saying that and this is a business. It was scripted for me to bring up Austin first, Brett second, and I think Shawn third or something like that. I said, ‘No, Austin’s red hot, I’m saving him for last and go home,’ because that’s kind of the cadence in the promo.”

Jarrett’s controversial promo resulted in Austin refusing to work with the Hall of Famer, with them never facing each other in a singles match in WWE. The AEW star revealed during an appearance on Austin’s show that their disliking each other is untrue. The promo in question happened on an episode of “Raw” in October 1997, where Jarrett took shots at Austin, Vince McMahon, and Eric Bischoff, calling Austin’s gimmick blasphemous.